Founding CEO of the Adopting Data Standards Initiative (ADS), Lorelei Graye has served many private capital market participants as an independent strategic management consultant. Today, Lorelei leads the nonprofit, ADS, which was established to create a global framework for the efficient exchange of information between general partners and their limited partners. Best known for her work supporting and leading industry initiatives to improve private capital reporting, Lorelei began serving the investments industry at a public pension in the U.S. A prominent whitepaper of her work by CEM Benchmarking that generated a global response was published in 2015, “The Time has come for Standardized Total Cost Disclosure for Private Equity.” Lorelei has over 20 years of business experience with entrepreneurial roots; she holds two business degrees: a BS in finance and a BA in accounting, summa cum laude. Lorelei has traveled extensively to promote progress and best practices for private capital in all the major markets, the financial media, in academic settings, as well as with regulatory organizations, and through state testimony.